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  1. Cognitive Concepts/

Pseudocertainty Effect

·45 words·1 min·

Pseudocertainty Effect is a cognitive bias characterized by making risk-averse choices when gains are framed, and risk-seeking when losses are framed.

Example: Taking a guaranteed $50 over a 50% chance at $100, but preferring a 50% chance at losing $100 over a guaranteed $50 loss.

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